How to Improve Your Instagram Engagement Rate

If you own an Instagram account, you can use it for marketing purposes and boost up the chances of your brand becoming successful with a series of successful Instagram engagement sessions. As Instagram is a very popular social networking site that is accessible to millions of users worldwide, it makes sense to promote your business using this platform. However, you need to keep some things in mind when trying to get more likes for your brand on this website. Some of these include:

Don't overload Instagram with a lot of images. As Instagram is a visual medium, it makes sense not to fill it with visuals. Rather, concentrate on creating smaller galleries that feature the most interesting aspects of your product or service. To make the most out of the small size of the images you choose, use Instagram engagement carousels. These work on the basis of the like/ dislike system that works on larger accounts.

Think about the type of image you want to create. Photographs are great but do take note that they take time to load. It takes time for the audience to scroll through pictures on Instagram. You can also engage in discussions on smaller communities on Instagram. For instance, you can start a conversation with followers asking them about their experiences with your product/service. This takes time but can be quite effective if used right.

Don't use large images or animated videos for your Instagram engagement campaign. While it may be great to have these on your page, they can actually decrease engagement. In fact, some users turn down snaps that load rapidly because they believe the user isn't serious. So, it is better to create smaller clips using creative captions and images. The average reach per post for Instagram clips is less than one picture.

Make sure you have more followers on Instagram than your competitor's. As previously mentioned, this will drive traffic to your profile and give you more opportunity for engagement. If you already have a few thousand followers, you can probably get by with using just your personal account and your LinkedIn profile for your business. However, if you have less than 100k followers, you should consider creating accounts for your primary business, creating a page on Instagram for it, and then linking all of your Instagram profiles.

Your images and videos should be related to your niche or the industry your brand is in. When you start an Instagram account, you should already have some knowledge about it. For instance, if you sell fashion, you can search for keywords related to fashion and include images or videos showing different kinds of clothing. With the videos, you can show various styles, trends, and models. The same goes for images.

Make sure your image has a caption so people can easily relate to the post. As a rule, your brand should engage only with posts and content that are directly related to your niche or your industry. In order for people to actually connect with you or take notice of your brand, you need to do more than post random images. With high engagement rates, you can slowly build a community around your brand and even create forums around particular topics so that you can gain more insight and insights from your audience.

Instagram engagement is a great way to promote your product as well as gain more social media visibility for your brand. The key is finding the right balance between being entertaining and informative. If you are simply trying to promote your business to gain Facebook likes, it won't be very effective. If you want to get more clicks and shares, include an engaging content, along with links to your main website or blog so that readers will also be exposed to more information about your company.