Brand Storytelling - Four Types of Brand Stories to Inspire Customer Loyalty

Brand storytelling is a proven way to engage customers and build loyalty. Brands often create memorable stories to tell customers about their products and services. A foundation story should clearly identify values and areas of expertise. Stories should address real-world challenges customers face in those spaces and entertain customers without trying to sell them something. Here are a few examples of successful brand storytelling. Listed below are four types of brand stories to inspire customer loyalty. All three types are highly effective and should be used in a marketing strategy.

Hero's journey

A brand's story can be shaped around the customer's journey, allowing it to help customers overcome challenges. By sharing stories of customers, brands can help people feel less alone and empowered. Using the Hero's journey can inspire a brand to make their customer stories even more compelling. Here's how to craft a compelling brand story:

In the first part of the story, the hero is invited to confront his fears and responsibilities. He ponders if he should accept the invitation, and if he should move forward. The hero has a mentor or an "otherworldly" aid to help him along the way. Once the hero has learned what he or she needs to do, he or she must integrate it into his or her new life.

Hero's journey in brand storytelling is a universal metaphor, and it works incredibly well in marketing. It's the DNA of human motivation, and it's the blueprint that can increase brand awareness, engagement, and conversion. Every story has a hero. People who interact with a brand feel an emotional connection to it, and they experience it as a protagonist in their own life. It's not just about a brand, either.

True or highly relatable stories

A powerful brand storytelling technique is true or highly relatable brand storytelling. This technique uses the story of a character who is both human and fictional, such as a child or an elderly man who wants to remember his late wife Loretta. Instead of telling viewers to use the Google Assistant or browse the Internet, these ads are designed to tug at the heartstrings and make them feel something. The story depicts a couple's tiniest moments with the help of Google.

A common example is GEICO. It started as a federal employee insurance company and is now the second-largest auto insurer and homeowner insurer in the US. The company uses a catchy phrase and a humorous spokes-character to create an emotional connection with its customers. This approach helps consumers look at insurance products as a funny, witty alternative to more drab or dull offerings. Moreover, it helps consumers see the value in paying a lower price for boring products.

Character-driven stories

Storytelling in a brand story should be focused on the characters rather than the plot. While plot-driven stories focus on events, character-driven stories put the people first. This makes them more interesting. The story should be crafted to focus on internal conflicts and arcs rather than external conflict. To create a successful character-driven story, you must consider what you know about your customers and how they relate to your brand.

Character-driven stories often feature real-life or fictional characters that are related to the brand. Often, these videos involve interviews or day-in-the-life documentary filmmaking, allowing the audience to get a personal perspective on the characters. A brand may be able to create an emotional connection with customers when the story is told in a more human way. For example, SuperJam owns the largest yogurt manufacturing facility in the world.

Value-driven stories

When creating brand stories, value is key. Brand stories that have a compelling story behind them will win loyal customers. In a recent study, the Harvard Business Review reported that emotional connection is the most powerful predictor of future brand value. A compelling brand story will make a potential customer 71% more likely to recommend a product or service, and create brand loyalty. In today's busy world, stories are crucial for brand success.

The power of storytelling is undeniable. When done well, brand stories will build a brand's credibility and create loyal customers. When used correctly, brand storytelling will increase brand loyalty and boost sales. It is one of the most effective marketing tools today, and it can be a great way to build a memorable story for your audience. Brand storytelling is one of the most effective content marketing tactics for achieving both.