The Basics of App Store Optimisation

If you are looking to get your app noticed in the App Store, it is important to know the basics of app store optimisation. There are many ways to optimise your app, and some of the most important ones are discussed below. Keyword research is the foundation of good app store optimisation. A/B testing and Thumbnail images are also crucial. Thumbnail images should be as descriptive as possible, and include crucial keywords. Product pages should be appealing to users, and include crucial keywords.

Keyword research

As part of your keyword research for app store optimisation, you must be familiar with your competitors' keywords and use case examples. The results of competitor keyword research will help you identify valuable gaps. By conducting competitor research, you can determine relevant keywords that your competitors don't target and thus help your app reach the top of search results. As a rule of thumb, it takes three to four weeks to implement a change in your app's keywords.

After creating a list of keywords, you should sort them based on three criteria. Relevance is the most important, followed by popularity and difficulty. It is easier to rank for long-tail keywords than popular ones. Therefore, start with long-tail keywords and make sure that they are relevant. Keyword research for app store optimisation begins with brainstorming with friends and colleagues. If possible, consult a thesaurus, or get an objective second opinion from a third-party.

A/B testing

One of the most important things to consider when A/B testing for app store optimisation is the locale. It is a mistake to use the same test method for Google Play and Apple App Store, because the layouts and user behavior of each of these stores are very different. Therefore, it is important to run A/B tests separately for both stores. Here are some tips to help you do so. - Conduct research on the app category and competitors to find out what is working for them.

- Identify the target persona of your app. A/B tests can help you understand what your ideal customers want from your app. Changing a single element, like the app icon, can result in increased conversions. Adding more screenshots can increase the likelihood of a conversion. By contrast, changing the video preview may increase organic downloads. However, this approach is costly and risky for a mobile app.

Thumbnail images

One of the most important aspects of an app's product page is its thumbnail image. While a few growth hackers say the app's description is more important than its screenshots, a majority of visitors don't scroll through a full gallery of images. Consequently, the app's thumbnail image must be large enough to capture the attention of more than 50% of visitors. Here are some tips for optimizing your app's thumbnail images.

Product page design

One way to increase your App Store downloads is by using an effective product page design. There are many ways to optimize this page. In this article we'll look at a few of the most important aspects to consider. You should ensure that your product page is easy to navigate, contains relevant information, and includes a screenshot of the app. The first three seconds are crucial as 50% of visitors base their decision on this impression.

During the testing phase, it is important to remember to test each creative asset separately. A/B testing allows you to test creative elements such as icon aesthetic, screenshot, and app preview video. However, be sure not to test too many assets at once - it will hinder your ability to judge which ones are effective. Then, test each variant to see which one performs better. This way, you'll have an idea of which assets work best for your product.

In-app store optimisation

While the objective of In-App Store Optimisation is to improve the visibility of your mobile application in the app store, it also aims to increase organic installation rates. You can measure your progress with the app analytics tool App Annie. The key aspects of App Store Optimization include the on-metadata, subtitle and short description, promotional text, and visual assets such as the icon, screen shots, video previews, and user ratings.

App Store Optimisation is an important part of creating a successful mobile app. It ensures that your app will be discovered by the right audience and gain visibility. By using ASO, you can increase your app's visibility and outrank competitors. If you're not sure how to optimise your app, you can try the steps outlined below. You can even try out a free trial of a service first to see if it's right for you.

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