Javascript SEO Best Practices

When building a website, you should think about JavaScript SEO best practices. A fully rendered web page is a requirement for search engine bots. However, some solutions are tricky to implement after the web infrastructure is built. This is particularly true for websites built with content management systems, which typically do not have this problem. In such cases, it is best to consider using pre-rendering. In addition, make sure your website uses HTML anchor tags and Clear URLs.


Structured data markup

When you read about SEO, you may have heard about the importance of structured data markup. If your website contains structured data, you can expect it to perform better in search engine results. This is important for overall SEO health. There are many ways to implement structured data markup. Google recommends JSON-LD, which is specifically designed for search engines. Some other methods, however, are mixed with the content you show to users, which complicates your objective of expressing data to search engines. Whether or not you implement structured data markup in your website depends on the type of data you'll want to include.


In addition to its SEO benefits, structured data markup helps search engines understand the content on your website better. This increases your click-through rate, attracting more targeted visitors. This type of markup is used on most contemporary websites. If you're unsure of whether or not your website contains structured data, read on to learn about the benefits of this technique. Once you understand the importance of structured data, it's time to implement it for your website.


HTML anchor tags

You may have heard of HTML anchor tags for Javascript SEO, but what is their purpose? HTML anchor tags are essentially the same thing as any other type of link, except that they can have more than one purpose. The main advantage of using anchors is that they do not require you to scroll the page to find a section. This is particularly useful if your site has a lot of content. Anchors help you organize your content and keep everything organized. For example, you can use an anchor tag to link to a table of contents.


HTML anchor tags can be used for different purposes, such as internal links and external links. When you are using HTML anchor tags for Javascript SEO, you should be aware that these links will not be visible to color blind users. Furthermore, this will make it difficult for site visitors to read the text surrounding the link. In addition, search engine web crawlers associate the anchor element text with the URL of the link, so choosing it carefully is very important.


Fragment identifiers

When you create a web page with a Javascript SEO fragment identifier, you'll be ensuring that your site's content is properly structured to make it easy for search engines to index it. Using a fragment identifier can help you achieve this, but it should be used carefully. A hash-bang URI is not ideal because it can result in brittle links, causing your site to be inaccessible or not load in some browsers.


Although hashbang URLs were originally a hack for crawlers, Google and Bing eventually came up with a sophisticated AJAX solution. Although they still coexist with the escaped-fragment URL for users, Google has rescinded this recommendation. The search giants would rather see the exact user experience that your users will have when visiting your page. A hash-bang URL, on the other hand, can give users two experiences.


Clear URLs

Google does not like URLs that are not fully interpreted by search engines. That's why webmasters must work to make search engines understand the generated content in JavaScript. To do so, webmasters can use a plugin or tool that makes it easy for search engines to understand the generated content. Below are two ways webmasters can use clear URLs to improve their websites' search engine rankings. Let's take a look at each of these.


JS event handlers

Using JS event handlers to improve your search engine rankings is vital to a successful website. These scripts help both the users and crawlers understand your website's structure, and they can keep your visitors engaged in your content. Make sure to set them up correctly and avoid using a span, which Google recommends against. Also, avoid using inline methods such as onclick to trigger these scripts.


Another issue to consider is page load speed. A slow page can result in higher bounce rates, lower overall time on page, lower conversion rates, and a lower page rank. Therefore, a page's loading time should be under 2 seconds, even for a high-speed Internet connection. Slow pages are also harder to read on a mobile device, which directly affects the user's decision to buy.

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