Maurice J. Barraza

There are a few factors that will impact your email open rates, and some of them are as simple as the Subject line and time of day you send your emails. Below we've outlined the most important aspects of these factors. Remember, your results will vary from the industry average. In addition, your open rates may not match those of your European or North American counterparts. To improve your open rates, start by evaluating your email lists. Subject lines One of the best ways to increase email open rates is to make your subject line more personalized. By using the recipient's name in your subject line, you can increase your email opens by 2%. Another way to increase your open rates is to use more compelling messages in your subject lines. For example, if you're promoting a Presidents Day sale, you should send a series of emails to your subscribers reminding them to buy a set of chairs or tables before the sale ends. This strategy is especially effective if you're using a C...

There are many great Instagram apps to choose from, and we've put together a list of the best. From Photo editing and Story builder to Boomerang maker and Branding tool, you can find everything you need to boost your account's popularity and grow your following. Just be sure to keep these tips in mind to get the most from your account. We'll cover a few of the more useful apps, too. Hopefully you'll find one that works for you. Photo editing For the best photo editing experience on Instagram, download one of the numerous photo-editing apps. These apps offer tons of filters, effects, and more to enhance your photos and make them stand out among your followers. You can also use these apps to stay consistent with your aesthetic. Later is an app that lets you preview your grid before posting, so you can move or remove photos as needed. Here are the top Instagram photo editing apps. Using one of them will enhance your pictures in just a few clicks. One free app for editing I...

You've finally decided to hire an SEO agency, but how do you know which one is best for your business? How do you avoid getting ripped off? Here are some tips to find a good SEO agency with little or no experience: Finding a good SEO agency There are several factors to consider when selecting a good SEO agency. If you're looking for an agency to work on your website, you should consider how experienced the firm is. While some firms specialize in a specific industry, you should look for the ones that specialize in your type of business. In addition to experience, you should also consider what kind of services you need from your SEO company. If your business is relatively small, you can also choose to work with a niche SEO agency. If you're looking for long-term results from your SEO campaign, it's important to choose an SEO agency that has been working with satisfied clients for several years. While it's possible to find a shady firm that has difficulty keeping long-...

There are several benefits to choosing PHP for your web development project. This Open Source, Fast, Flexible and Easy to Learn technology is perfect for building complex applications. These benefits will help you make the right decision. In addition to their obvious advantages, PHP is a great choice for anyone who wants to start a website or maintain a website. But which features are the most important for you? Let's explore some of the most important advantages of PHP web development. Open source Several popular frameworks for Open source PHP web development are available, each with a unique set of benefits. Slim, for example, is a microframework that does very little work, focusing on routing and error handling. Slim is a free and open source framework that provides a front controller and middleware that generates pages for each request. It also has a debugger and support forums to help developers with their projects. Other frameworks for  PHP web development  include Larav...

One of the most important things in  trust-building content  is to offer value to your readers. Too often, businesses create advertorial-heavy content, which offers little value to readers. Instead, create content that is helpful to your readers. If your business sells sewing machines, offer articles that can help people improve their skills or survival gear to prepare for emergencies. These are both great ways to build trust with your audience. The same goes for blogs. Case studies Using case studies is a powerful marketing tool. The process of creating a case study is not only a way to build trust with a targeted audience, but it can also generate links to your website. A case study that helps a business reach a wider audience will increase the chances of a potential buyer making a purchase. Here are some tips for composing a case study: First, consider the type of case study you are planning to use. Some studies are purely descriptive, whereas others are more quantitative a...

If you are looking to get your app noticed in the App Store, it is important to know the basics of app store optimisation. There are many ways to optimise your app, and some of the most important ones are discussed below. Keyword research is the foundation of good app store optimisation. A/B testing and Thumbnail images are also crucial. Thumbnail images should be as descriptive as possible, and include crucial keywords. Product pages should be appealing to users, and include crucial keywords. Keyword research As part of your keyword research for  app store optimisation , you must be familiar with your competitors' keywords and use case examples. The results of competitor keyword research will help you identify valuable gaps. By conducting competitor research, you can determine relevant keywords that your competitors don't target and thus help your app reach the top of search results. As a rule of thumb, it takes three to four weeks to implement a change in your app's keywo...

The centerpiece of your internet marketing efforts is your company's website. While social media sites are an integral part of the Internet experience, every business needs an effective website to connect with potential customers. According to the Pew Internet and American Life Project, 77 percent of Americans access the Internet on a regular basis. Eighty-seven percent of those users have sought information about a product online before purchasing it. Sixty-six percent of those same consumers have actually made a purchase on the Internet. Content-based internet marketing creates a loyal customer base When establishing a customer loyalty program, you have to focus on understanding your ideal customers. Developing a deeper understanding of your target market will improve the buying journey and increase revenue. Research shows that 55% of B2B buyers and 86% of consumers would pay more for a better customer experience. Additionally, 89% of people have stopped doing business with a com...

The popularity of animated ads is increasing among advertisers, but how do they work? Here are some tips. Animated ads are more memorable and appealing to consumers of all ages. The key to their success is their ability to convey a sense of trust and familiarity. They also leave a lasting impression on viewers' memories. This article will discuss some of the reasons animated ads are so popular with consumers. Read on to learn about the benefits of  animated ads  in marketing. Animated ads appeal to consumers of all ages Animated advertisements are a popular choice for marketing campaigns as they stand out from the crowd and can create a character that is unique to a particular company. Animated characters are endearing and relatable, and they can perform actions that real actors simply cannot. Moreover, these adverts do not require the use of expensive CGI. Therefore, they have the advantage of being a timeless choice for marketing campaigns. When it comes to commercial animat...

If you've ever visited the Andy Warhol website, you've probably noticed the website cursor converting images into negatives and inversely reversing the color of text. This is a perfect example of Warhol's art style translated into digital format. In contrast, Warhol uses big, bold text and subtle animations to create a powerful, yet simple design. If you're thinking about launching a new website, be sure to consider these four design principles when creating the layout of your website. Usability Website usability measures a number of factors, including the ease of finding information, navigation, and display on a variety of devices. Users should be able to reach their end result or call to action quickly and easily. It's important to design your website with an eye towards usability. For example, make sure your main page can be read on a mobile device, as well as include a menu that features the most commonly visited pages. Poor usability means that visitors are unl...

You might wonder how to buy Twitter retweets for your tweets. There are a few methods for this, including buying large volumes, expanding your reach, and enhancing your social networking revenue. Here are some tips: Getting more retweets Having a powerful profile on Twitter is crucial to generating more retweets, but how do you get more retweets? There are several things you can do to improve your chances of getting retweeted by others on the social network. You can make your posts look more interesting by spelling out the word'retweet' and ensuring that they contain exclamation points to attract the attention of other users. You can also increase your chance of getting retweets by retweeting the tweets of influential accounts. First, make your tweets relevant to your ideal followers. Make your tweets helpful and interesting for your followers. You should also ask people to retweet your tweets. According to research, asking for retweets increases your chances of receiving a ret...

When it comes to determining the  difference between Baidu and Google , there are a number of differences between the two search engines. For example, Baidu's indexing process is slower, its algorithm places more emphasis on word context, and its culture. As a result, many people think that Baidu is imitating Google. However, that's not always the case. Let's look at some of the major differences between Baidu and Google and their respective benefits. Baidu's indexing process is slower Although Google dominates the search market, Baidu makes up nearly one fourth of it. Baidu generates almost all its revenue from Chinese sources. Baidu, on the other hand, represents 1.44% of the worldwide market. Both companies index websites, but Baidu is much slower than Google. Google has state-of-the-art AI image recognition software, whereas Baidu's bots use nearby plain text and alt text instead. While Google is much better at recognizing duplicate content, Baidu penalizes it h...

Thousands of marketers learn from Google Squared, a digital marketing course that teaches the theory and practical application of digital marketing. Not only does Google Squared teach the basics of digital marketing, but it also provides world-class support and training from experienced instructors and marketers. Its courses cover everything from digital marketing strategy and execution to tactics and case studies. Learn from others in the industry and benefit from the support available to you from the company's team of expert instructors. Search tool that collects facts from the web Google Squared is a new experimental search engine that collects facts from the web and presents them in a logical, conversational manner. The search results are presented in the form of a square, which you can resize and add columns to. The search tool will automatically populate each column with the relevant facts, as it learns from your usage. It is not only a great way to save time, but it's al...

Brand storytelling is a proven way to engage customers and build loyalty. Brands often create memorable stories to tell customers about their products and services. A foundation story should clearly identify values and areas of expertise. Stories should address real-world challenges customers face in those spaces and entertain customers without trying to sell them something. Here are a few examples of successful  brand storytelling . Listed below are four types of brand stories to inspire customer loyalty. All three types are highly effective and should be used in a marketing strategy. Hero's journey A brand's story can be shaped around the customer's journey, allowing it to help customers overcome challenges. By sharing stories of customers, brands can help people feel less alone and empowered. Using the Hero's journey can inspire a brand to make their customer stories even more compelling. Here's how to craft a compelling brand story: In the first part of the stor...

There are many social media monitoring tools available on the market, but what is the best? Brand24, Reputology, and Tweetdeck all have something to offer, but we've narrowed down the options to a few favorites. If you're on a budget, don't forget to check out the free version first. If you don't use Twitter, Facebook, or Instagram, consider using a free tool like Tweetdeck or Reputology. Reputology Reputology's social media monitoring tools let you track, respond to, and manage negative reviews and comments from your online community. They also allow you to scale your response, which can be a daunting task. Reputation management helps you protect your business' reputation and boost your backlink profile. Not only will your reviews be more visible, but they will also affect your Google rankings. So if a single negative review is affecting several of your customers, addressing it right away is critical. The best  social media monitoring tools  track reviews of yo...

What is user interface design? Well, the goal of UI design is to provide a user with as many controls as possible. This means the controls should be easy to find and use, without the need to think about them. Here are some important principles of web UI design: User interface design There are many principles to keep in mind when creating a user interface for the web. Keeping things simple doesn't mean designing in flat colors and eliminating all decorative elements, but it does mean thinking carefully about the goals of your user. You don't want unnecessary elements to compete for the user's attention and make the experience a hassle. Here are four of the most important principles to keep in mind while designing a user interface for the web. Remember: The best interface doesn't even need an interface. The most user-friendly interface will give users direct control, a comfortable environment, and maximum convenience. Ultimately, the goal is to make them forget about the ...

The best mobile strategies are those that connect with the audience in a meaningful way. In most cases, businesses have already established ideal client profiles, also known as target buyer personas. Using these profiles as a guide, you can design your mobile marketing strategy and create mobile content that speaks to the needs of your audience. Social media channels, for example, are designed to be optimal on mobile devices. To help you determine the best platforms for your mobile marketing campaign, consider the following: Engaging customers in real time While 52% of marketers engage customers in real time on one channel, high-performing ones engage on two or more channels. Moreover, 49% of marketing leaders claim that their experiences align with customer expectations. The key to real-time marketing lies in personalisation. In real-time, consumers expect a brand to respond to their queries in real time. Here are some tips to engage customers in real-time with mobile marketing. Real-...

If you're considering a career as a digital marketing consultant, there are some things to keep in mind. First, the ideal candidate will have three or more years of experience working with clients. Experience working with customers is crucial to your success. It's also beneficial to have remote working experience. Uhuru is one such company that is 100 percent distributed and has a robust structure for global team members. That means that you'll be able to work with your consultant wherever you are located. Content is an important aspect of a digital marketing consultant's work The work of a  digital marketing consultant  focuses on the creation of content, including the use of SEO tactics. Although the work is crucial, it is easy to become distracted by vanity metrics like click-through rates and conversion rates, which have little to do with increasing revenue. In reality, what you're after is more marketing-qualified leads, higher conversion rates, and an increase...